Jonathan Geffen · Barcelona
There is almost certainly something in your operation right now that could run better.
Most people I speak with already sense it. They just haven't had the right conversation about it yet.
Does any of this sound familiar?
You've probably accepted one of these as just the way things work.
Your team cares. But between the appointments, the admin, and everything already on the list, the follow-ups — the ones that keep clients coming back, that catch the ones going quiet, that fill the cancelled slots — they happen when there's time. There isn't always time.
Once a week, or once a month, someone capable sits down to pull numbers from several different places, format them into something readable, and send it to the people who asked. The information matters. The person compiling it is overqualified for the task by at least ten years.
Someone reaches out. It goes on the list. A day later — sometimes two — there's a response. By then, the moment has often passed. Not every time. But often enough that you've noticed. It happens every week. It has always happened every week.
Getting a new client or patient properly set up requires collecting the right information, entering it in the right places, sending the right things, booking what needs booking, and checking nothing slipped. One person carries all of that. When they're stretched, it slows. When they're out, it stops.
Things work. Deadlines get met. Nobody's complaining. But somewhere in the operation there's a persistent sense that something is grinding when it should be gliding — and nobody has had the time, or quite the right vantage point, to figure out which part.
These aren't AI problems. They're workflow problems. The AI is just how we fix them.
What this makes possible
The point isn't the AI. It's what you do when it's running.
The businesses I work with aren't looking for technology. They're looking for time — to do the work they actually care about. The doctor who can be fully present with a patient. The engineer who can think about the problem, not the paperwork. The studio that can focus on the craft. That's the outcome. The agent is just what gets you there.
How it works
I don't walk in with a solution. I walk in with questions.
Most AI projects fail because someone sold an answer before they understood the question. I've watched it happen. So I do it differently.
Discovery
One conversation, usually. I ask the questions your team has stopped asking. Where does work pile up? What gets entered manually that shouldn't? What falls through on a bad week? The answer is almost always already in the room.
Build
One agent. One specific job. Not a demo, not a prototype. Something your team actually runs on, that shows up in the numbers within the first month.
Support
You keep the agent. I keep it running — close enough to notice when something changes in your operation before it becomes a problem.
About
Why me, specifically.
I'm an industrial designer by training, with eight years in presales and industry strategy at a major engineering software company. That means I've been inside a lot of operations — watching where sophisticated businesses quietly lose time and money to work that nobody has questioned in years.
I'm based in Barcelona. I work in English, German, and Spanish. I take on a handful of engagements at a time — which means when you work with me, you work with me.
Contact
Still thinking about that thing in your operation that grinds when it should glide?
Tell me what you do and where the friction is. I'll give you my honest read — and if I don't think I can help, I'll tell you that too.